Companies sell a portion of their ownership to the public in exchange for money. Investors purchase a share of the ownership by buying shares of the company. They then become a shareholder. Company stocks are called equities.

​

Equities are traded on the stock market. These could be in the primary or secondary market. In the primary market, companies get listed through an Initial Public Offering. Thus, new securities are available in the primary market. In the secondary market, investors buy or sell securities, which have already been issued. Currently, more than 1300 securities are available for equity trading on the National Stock Exchange (NSE) and over 6000 on Bombay Stock Exchange (BSE).

​

There is a popular saying “What the wise men do in the beginning, fools do that at the end“. We believe in identifying the market & the stocks to invest in at its very nascent stage so that they deliver superior returns. Our extensive research reports have proved to be accurate & reliable. Equity shares of a company entitle an individual to carry voting rights. Therefore equity market investments are considered to be an important investment decision & should be carefully carried out after comprehensive research.

​

Equity trading is one of the best ways to beat inflation.

Equity scores over cash as an effective long-term investment.

Equity investments can provide excellent long-term returns